INTEGRATED MANAGEMENT SERVICES

The staff at SMG would like to welcome you to our website and thank you for your interest in the CareerFocus Management Services.  SMG is a full-service agency that has built a reputation of trust in the speaking industry.  Our organization strives to expand our services based on the need of those individuals who have chosen a career path that offers numerous opportunities in speaking, television, advertising, personal appearances, charity, and many more.  Since the inception of SMG, the services we offer have captured the attention of many fine individuals that have the desire to be more productive, more efficient, and more effective in their professional endeavors.  Our mission is built around that one principle.

The SMG Mission is based on providing concentrated professional services geared both toward short-term and long-term career success.  At SMG. we assume a pro-active role in your career as we persue opportunities, not just wait for them.  Our primary objective is to expose you to the myriad of opportunities available in the marketplace.  We will strive each and every day to pursue opportunities that showcase you and your achievements by developing relationships with organizations.

In order to build something from the ground up, a solid foundation is essential, therefore, we will strive to be an integral part of that very foundation.  After your foundation is set, then comes the system that allows you to conduct business in a more efficient and effective way.  That system sets the stage for those opportunities to be persued just as walls do when building a home.  We then secure those opportunities by effectively building strong relationships.

We hope you are excited about the endless possibilities available to you.  StandPoint Management Group would be honored to orchestrate those opportunities and create win-win relationships in the process.  Listed below are the components of the CareerFocus Exclusive Management Program.

CONTRACT NEGOTIATION COMPONENT - As your exclusive representation, we will ensure all speaking engagement negotiations be orchestrated in the most effective and efficient manner.  We retain legal counsel for contract consulting and development in order to solidify project specifications on each engagement.  Once you have made the decision to empower StandPoint Management Group to exclusively represent your speaking engagements, we will negotiate each paid project within the guidelines of the established relationship.  We develop a project specification criteria to guide us in orchestrating a seamless itinerary and ultimately a successful event.  As an integral part of this equation, you are always aware of the specifics throughout the negotiation process.

MARKETING COMPONENT - As a speaking professional, you certainly understand the importance of marketing.  We adopted a marketing philosophy where the underlying principle is to be the "first in mind".  All too often, individuals want to be the first in the marketplace and fail because they didn't leave potential customers or clients with that lasting impression.  If you take a look at business history you will notice that Ford wasn't the first car, Apple wasn't the first computer, Zenith wasn't the first television and Maytag wasn't the first washing machine.  These companies became the first to get in the minds of individuals and organizations not because they were first in their chosen industry, but rather it was because they were "first in mind".

Marketing is all around us and remains priority to all businesses large and small.  Both marketing and advertising remain everywhere you look and in most cases everywhere you don't look.  It's a constant way to trademark individuals, products and organizations.  As an organization relying on marketing, we call upon our creativity to build successful careers in speaking and personal appearances.  We must capitalize on your past achievements in order build on those achievements in the future.  SMG will strive to develop campaigns geared toward the success of each team member.  The team members consist of the client, the audience and you.  As the business relationship materializes between you and StandPoint Management Group, so will the success of your endeavors.

At StandPoint Management Group, we offer two primary marketing models that compliment your career.  These marketing initiatives will allow us to launch your name and services in the most effective direction and gain valuable ground in the process.  A description of our primary marketing models will give you the basis of how they work.

Isolated Marketing - This marketing model is based on your area of expertise and effective placement within the markets you choose.  Organizations across the country are booking individuals like yourself for keynote addresses, training programs, and personal appearances just to name a few.  A great example for the training professional would be if your professional career is managing a sales force in the insurance industry.  We would penetrate insurance sales professionals and market you as a sales trainer in that market.  Whatever the case may be, StandPoint is interested in your achievements.  The following examples are just a few of the places we might book you.

Seminars  -  Training Programs  -  Keynote Speaking Engagements

New Store Openings  -  High School Events

Collegiate Events  -  Annual Corporate/Association Meetings

Extended Marketing - This marketing model is based on leveraging time.  With SMG as your exclusive management agency,  we make every effort to extend our services to organizations with a polished market reputation.  These organizations must meet certain criteria in order to book one of our team members.  The primary purpose behind this marketing model is to gain maximum exposure to create name recognition.  By empowering SMG to represent you and your career, a sense of credibility is immediately established because of your affiliation with our agency.

CALENDAR MANAGEMENT COMPONENT - The business world is moving at a much faster pace than ever before.  Professionals are more productive whenever a well-managed calendar is maintained.  As an organization driven by the calendar of others, we strive to streamline our calendar management practices.  If you become affiliated with our CareerFocus Management Program, we will maintain your calendar to seamless perfection.

MEDIA RELATIONS COMPONENT - At StandPoint Management Group, we are proactive toward media relations.  When pursuing one or multiple media modalities, we secure the most effective streams.  As you conduct speaking engagements and personal appearances, the media will present an ideal way of giving you exposure.  There are many opportunities to draw media attention such as appearing at community events, celebrity sporting events, grand openings, fundraisers, keynote addresses, high school appearances and charity events just to name a few.  We make every possible effort to contact the most effective media streams.  As your representation, SMG will orchestrate all media projects to ensure maximum exposure. 

TRAVEL MANAGEMENT COMPONENT - As an organization fueling project success from event itineraries, we make sure all travel arrangements are precise.  Each function will present itself with a travel itinerary, the presenter, and all other objectives for that particular event.  It is vital that all itinerary objectives be met seamlessly.  In some cases it might be best to make travel arrangements on your own depending on the specification for that event. 

CREATIVE MANAGEMENT COMPONENT - At StandPoint Management Group, we understand the importance of professional packaging and marketing material.  We have an array of creative services to better serve your marketing initiatives.  These services foster a professional image ultimately resulting in higher level of credibility.  We utilize many upscale creative design program that give you the presence needed.  Our creative solutions consist of the following:

     Web Development - In the past decade, the Internet has made information easily accessible on a global magnitude.  Businesses all around the world are capitalizing on the benefits of the World Wide Web.  Our web development capabilities can give you that presence you are looking for.  From web hosting to web design.  SMG not only gives you that presence, we maintain it as well.

     Audio/Video Production Services - As your career gets more mainstream, the need for various marketing media will present itself.  We offer complete audio and video production and editing.  We are capable of producing high quality products that reflect your corporate image.  We can fulfill your needs with audio tape, video tape, compact disc and digital video disc products.

     Graphic Design Services - Our creative services incorporate graphic design into our repertoire of offerings.  Our creative design team offers many years of experience.  We have an array of graphic design software to accommodate the special needs of our non-exclusive team members, exclusive team members, established clients and prospective clients.  The following examples are just a few of the things we can design for you: